With the development of my country's economy, the office stationery industry has formed a huge market with an annual consumption of 350 billion yuan. According to the results of the 1995 industrial census, there are more than 3,000 companies engaged in stationery production in my country, of which more than 1,000 have annual sales of more than 8 million yuan. Most of these production enterprises are concentrated in the areas of Jiangsu, Zhejiang, Shanghai and Chaoshan, Guangdong. In 2000, the export volume of my country's stationery enterprises reached more than 2.6 billion US dollars, which has been increasing in recent years. Europe and the United States, Southeast Asia, the Middle East, etc. are all my country's export destinations.
From the perspective of the domestic market, there are about 180 million primary and secondary school students in my country, more than 3 million college students, about 50 million adult students, about 34 million leaders of enterprises and institutions, and there are still more large local Employees of private commercial companies, etc.
The development of society requires further enhancing the cultural and educational quality of the people, and the amount of educational investment has increased substantially. The office stationery industry has a very broad consumer market. For a long time, due to the high overall gross profit margin of the office stationery industry, many manufacturers and investors have been busy leading to serious waste of production resources, weak and imperfect sales channel construction system; companies and products are mixed, and industry channels are chaotic. After my country's entry into the WTO, the huge consumer market of office stationery also attracts the active involvement of foreign capital.
In terms of retail distribution channels, professional international retail giants of office and stationery products such as OFFICE1 and OFFICE STAMART have taken the lead in landing on the beach. In terms of manufacturing, Maped and Yafu have established their own production bases in China. Therefore, under internal and external pressure, industry consolidation is imminent!